Namaskaaram!
My name is Venutha Channagiri.
Vrudhi is a symbol of my personal journey, as a mother , which I have adopted as a way of life. Over the years, I progressively adopted natural items into my family’s lives, replacing many of the cooking ingredients and incorporating numerous home treatments and practices.
Coming from a background in technology, my inclination stayed always close to a traditional form of living, surrounding by nature and it’s essence.
Vrudhi aims to create a science backed natural products platform, where we educate our customers on the science behind natural living through our products and more.
The seed of thought for Vrudhi sprouted across years of research and planning. I was always enchanted with our traditional way of life, and creating such an impact in this modern maze we live in, started with inculcating it in my family’s daily routine. The benefits we received were amazing and further deepened our faith in utilizing nature in its purest form, and reaffirmed our belief in exploring a natural way of life.
Over the years, we have moved on to live a life without the aid of modern medicines and artificial products. Keeping such intricate and ancient knowledge among ourselves, we set out spreading the word among new mothers. If the benefits for us were beyond our expectations, we believed inculcating such a habit among new born babies might just help them leading a life free from ailments and any issues, whatsoever. Mothers I got in touch with were anxious to know about such a lifestyle, and here is where it all started with 'Vrudhi'.
Keeping in mind our traditions and transporting ourselves back to the ways of life in the earlier days, we set out to create products that were completely pure and natural. We introduced Ragi Sari, our flagship product till date, to roaring reviews from mothers on the significant benefits it showered on their babies. Following up Ragi Sari, we introduced massage oils, with extensive research and application of more than 50 natural herbs in preparation for these oils. The oils turned to be a real skin moisturizer for babies without any artificial preservatives.
The journey for us with 'Vrudhi' had its own fair slice of bliss and snags, but through it all, our faith in our products and the love for a holistic way of life, aided and guided by mother nature's essence formed the foundation of our growth today. From our humble beginning of 1 product to more than 50+ today, we had the support and encouragement of the customers that loved our products, and the people that fed them to us. The community that helps us to create more of these magic potions and the community that witnesses the magic unfold with these products, are the backbone of our brand 'Vrudhi' today.
Our community starts at the first hands that sow the seed to the last one that delivers the product to you. We support the chain of life that starts from our farmers to the women entrepreneurs who formulate our products.
We encourage them to not only execute, but to innovate and enhance our formulations, as the hands that create the magic know only what makes it magical!
Vrudhi sources ingredients from local communities, offering chances for small groups and marginal farmers while also adding to India's diversity and empowering people via Engineering, Science, and Technology.
The community that holds supremacy and drives the change bigger than us.
From families of babies, parents and the elderly, to professionals from all walks of life have been advocating our products to build our community across the globe.
The community that is not shy to speak up, the community that asks for validation and the community that makes us feel proud of what we churn out in each of our products is what makes ‘Vrudhi’ the name we envisioned today. We are proud of this community that we created and we let them shower their love on us, like shown below.
Vrudhi is now a household name in many families who have learned to take care of themselves and live a sustainable, happy, and satisfying life, therefore shattering many prejudices and concerns.
Tread Slowly. Be Gentle. Make natural a way of life for long-term benefits.
A way of living in harmony with nature for long-term results.
We challenged the notion of “Healthy is not tasty”. And guess what, we won!
We believe in sharing knowledge to drive change and help others.
Serving nature at its purest. Serving our local community to give back.
Innovation comes from the first hands that pluck to the last hands that use it.
is to find products and solutions that are better….better for us, better for our community and better for the planet.
All the ingredients are sourced naturally to formulate Vrudhi products.
No Preservatives. Period. Our products have limited shelf life, owing to the above.
A transparent and interactive community around the natural way of life.
Inculcating the traditional way of life to the modern school of living.
Addressing needs put forth by our community and formulating products personal to them.
Breaking down the clouds of myth and stereotypes that engulfs the natural way of life.
From soil to shelf, we bring you nature’s healing potential in a simple, multipurpose range to deepen ties with a healthy and holistic way of life.
That’s for you to answer, and us to deliver.
We have been purely community-driven, and our products have been formulated keeping the community and their needs in mind.
We have been supporting our local community and encouraging them for a larger and wider range of products to be released by providing opportunities to thrive with us.